The secret ingredient
behind this information is tryptophan.
Tryptophan is an amino acid that helps the body create and use serotonin.
Serotonin is the body’s natural “feel good” drug. Serotonin helps regulate sleep
and boost moods,
but it’s also been known to have an effect on impulsive behavior.
For the study, researchers surveyed participants after
Thanksgiving dinner. They asked participants to rank how likely they were to
make certain purchases. Those who ate a traditional Thanksgiving meal were much
less likely to impulse buy than individuals who ate pasta or burritos.
In a similar study, researchers examined how impulsive
spending differed between vice products (such as ice cream) and virtue products
(frozen yogurt). They categorized 170 college students as either impulsive or cautious
spenders.
Regardless of how likely students were to impulse buy, the
amount spent on virtue products was unaffected. Students who were prone to
impulse buying spent more on vice products, while their counterparts were more
likely to save money.
According to another report, roughly 62 percent of supermarket and 80 percent of luxury-good purchases by Americans are made on impulse. With stores dishing out some of their biggest bargains, the temptation to spend is likely to be high, and cutting impulsive spending could save some serious cash. The effects of tryptophan only last for about four hours, so you may want to grab a turkey sub before hitting the stores this Friday.
Read the source article by the Scientific American.
About | Privacy Policy | Business Solutions | Advertise | Contact | Add Healia to your site
©2012. Healia / Meredith Corporation
Use of this site constitutes acceptance of our Terms of Service and Privacy Policy. All content on this Web site, including medical opinion and any other health-related information, is for informational purposes only and should not be used for a specific diagnosis or individual treatment plan for any situation. Use of this site and the information contained herein does not create a doctor-patient relationship. Always seek the direct advice of your doctor in connection with any questions or issues you may have regarding your own health or the health of others.